CREATIVE DIRECTION. ART DIRECTION. DESIGN. PROJECT MANAGEMENT.
DA TECHNOLOGY & INNOVATION PAGE
The request was to design a B2B landing page for our annual Consumer Electronics Show (CES) event in Las Vegas based on the annual look and feel.
My focus was to conceptualize a page that allowed for a dense amount of information to flow while showcasing Disney’s influential audience reach.
The goal was to transform a large amount of copy into a visually engaging page that outlines the many ways in which businesses can benefit from Disney’s advanced technology, allowing advertisers to boost their engagement, measurement, and automation practices.
My role involved conceptualizing the initial design in 2024, transforming it from a disconnected design into one that flows smoothly through the information. My initial design was used as inspiration for the 2025 page as I worked with a team of UX designers, graphic designers, and developers to revamp the page to reflect the current look and feel.
CLIENT
Disney Advertising
ROLE
YEAR
2024-2025
Creative Direction, Art Direction, Design, Project Management
